Build. Scale. Automate. Be visible.
visible is a London-based AI consulting firm helping businesses scale through digital products, automation, and strategic advisory.
Our solutions
We build AI strategy for growth. visible is the best AI business consultancy serving the UK, US, Middle East, and LATAM markets.
Visible Digital
Build scalable assets from your expertise. Turn your knowledge into high-impact digital products, powered by AI, packaged with purpose.
Empower your business with strategic insights and rapid execution that accelerate success.
Visible Strategy
Boost efficiency. Grow revenue. Lead with AI. Cut through the noise with bespoke cutting-edge solutions that put you ahead. We do GPT-powered automation consulting to design scalable GTM and AI adoption strategies that drive profitability.
Visible Talent
Train your talent to build, lead, speak, and scale with confidence. We help teams and leaders - especially those often overlooked - develop AI fluency, thought leadership visibility, and strategic communication frameworks that move people.
Our frameworks
Gain clear direction. Our frameworks provide the blueprint.
At visible, we partner with you to build AI strategy that unlocks your next stage of growth. We help leaders and purpose-driven companies show up, and scale up with strategy, systems, and storytelling built for the AI era.Our founder, Karina Arteaga, is the creator of signature frameworks like:
The Pasta Bowl Theory™
The Visibility Loop™
The Confident Leader™
The DARE Framework™
Purple Persona Canvas™
A nonlinear career growth path through experimentation and iteration.
A repeatable system for building digital credibility.
A communications methodology for mid-to-senior women in corporate.
A futureproof SEO strategy for the AI-powered search era.
A tool to define and differentiate your brand voice.
Meet our founder
Karina Arteaga
A British-Venezuelan tech strategy leader with 12+ years of experience scaling go-to-market strategies, launching products, and leading cross-functional teams across global tech companies.Karina's career spans senior leadership roles at Fortune 500 technology firms like Meta, VMware (Dell Technologies), and Temenos, where she helped shape operational and business planning across EMEA.
At Meta Reality Labs, she led the launch of more than 10 AR/VR products and developed global frameworks that are still used today for launch readiness, planning, and cross-regional alignment.She now leads visible as its founder and principal consultant, helping companies transform their operations and go-to-market strategies through AI advisory, automated systems, and thought leadership positioning.She completed executive studies in Artificial Intelligence for Business Strategy at the Massachusetts Institute of Technology (MIT), where she deepened her expertise in using AI to drive operational efficiency and revenue growth.She also holds a Master’s in Digital Media and Mass Communications from Universidad Católica Andrés Bello (Venezuela).
Our mission
To empower entrepreneurs and experts to turn their knowledge into scalable income, using AI, digital products, and confident communication.
Our vision
To build a more visible, inclusive future of business, where technology is used ethically to enhance human creativity, not replace it.
© Visible Global Limited. All rights reserved.128 City Road, EC1V 2NX, London, UK
The Pasta Bowl Theory™
Career paths are non-linear. They are entangled like a bowl of pasta
The Pasta Bowl Theory™ is a modern, human-first approach to career growth, one that redefines what progress really looks like today: multifaceted, and deeply personal paths we take to become who we are professionally.Coined by Karina Arteaga, this framework challenges the legacy idea of a “career ladder.” Because today, our journeys look more like spaghetti: interconnected, nonlinear, tangled paths of experimentation, resilience, and reinvention.
Why spaghetti?
Because real careers -the meaningful, fulfilling ones- are anything but predictable. They twist. They overlap. They double back. And still, they hold together.Some people take breaks. Others pivot industries. Many explore different roles, skills, or passions before finding clarity. And all of that is valid and valuable.Success isn’t a straight climb. It’s like a bowl of pasta, with many loops and turns. Yet, when you zoom out, it’s enriching and fulfilling.
What it teaches?
The Pasta Bowl Theory™ helps professionals and businesses reframe how progress happens:▫️ Experiments that lead to clarity
▫️ Detours that reveal direction
▫️ False starts that turn into breakthroughs
▫️ Iteration as a form of strategyGrowth doesn’t require a perfect plan. It requires momentum.
A Human-First Philosophy
This isn’t just a metaphor. It’s a mindset.The Pasta Bowl Theory™ recognises people as multi-faceted beings, not job titles. It invites professionals to build self-awareness and companies to value employees not only for their role-specific skills, but for the breadth of thought, creativity, and cross-functional insight they bring.It leverages:▫️ Career breaks that lead to reinvention▫️ Side projects that sharpen creative thinking▫️ Industry shifts that break echo chambers▫️ Unconventional paths that challenge groupthinkThese are not red flags. They’re proof of resilience, curiosity, and lifelong learning, exactly the traits needed to build truly global, inclusive, and forward-thinking teams.
Who this is for?
If you’ve ever felt “off track,” behind, or like you don’t fit the mould, this theory is for you.It’s especially relevant to:▫️ Professionals pivoting or returning▫️ Creators and consultants building on multiple skillsets▫️ Entrepreneurs growing influence within their role▫️ Multidisciplinary talent that doesn't fit in one box▫️ Companies and managers seeking fresh, globally relevant talent
The Takeaway
Growth thrives in uncertainty and fluid, evolving environments. Progress comes from action.
And the tangled path is where your real differentiation is born.So bring your full story to the table. Your career doesn’t need to look like a ladder, especially when it can be a rich pasta bowl.
Want to go deeper?
→ Bring this talk to your team. Reach out to visible's team.
→ Explore more of visible’s original frameworks
Framework Guide
Table of Contents
Introduction
Redefining success in the modern professional landscape
The Theory Explained
The Pasta Bowl Theory™ is a modern, human-first approach to career development that challenges the outdated concept of a "career ladder." Coined by Karina Arteaga, this framework recognizes that meaningful careers are anything but predictable, they twist, overlap, double back, and still hold together beautifully.
Why Pasta?
Because real careers -the meaningful, fulfilling ones- are anything but predictable. They twist. They overlap. They double back. And still, they hold together. Some people take breaks. Others pivot industries. Many explore different roles, skills, or passions before finding clarity. And all of that is valid and valuable.
The pasta metaphor captures the interconnected, nonlinear nature of modern professional journeys while celebrating the unique flavor that each person's experience brings to their career.
What It Teaches
The Pasta Bowl Theory™ helps individuals and companies reframe how progress happens:
Experiments
that lead to clarity
Detours
that reveal direction
False Starts
that turn into breakthroughs
Iteration
as a form of strategy
Growth doesn't require a perfect plan. It requires momentum.
Actionable Tools
Practical frameworks for mapping and navigating your pasta bowl career
The Pasta Bowl Assessment
A self-diagnostic tool to map your current career "strands"
Step 1: Strand Identification
List all your professional experiences, skills, and interests (paid and unpaid). Color-code them by:
- Core Skills - Your foundational expertise
- Emerging Interests - Areas you're actively developing
- Dormant but Valuable - Past skills with potential
- Experimental - New directions you're testing
Step 2: Pattern Recognition
- What themes emerge across your strands?
- Which combinations create unique value propositions?
- Where do you see untapped potential for strand weaving?
Step 3: Next Strand Strategy
- High-impact additions that connect existing strands
- Low-risk experiments to test new directions
- Dormant strands worth reactivating
The "Pasta Test" Decision Framework
When evaluating new opportunities, ask these four questions:
The Flavor Test
Does this add a new dimension to my professional identity or deepen an existing one?
The Texture Test
Will this experience change how I approach problems or think about my field?
The Sauce Test
How does this connect with my existing strands? Will it bind things together or create separation?
The Timing Test
Is this the right al dente moment for this particular strand, or should it simmer longer?
Career Phases
Understanding the three stages of pasta bowl development
Al Dente Phase 0-7 years
Characteristics: High absorption, experimentation, rapid learning
Focus: Texture development and foundational strand building
Key Activities
- Collect diverse experiences across functions, industries, or geographies
- Develop core competencies while exploring adjacent skills
- Build a network across multiple domains
- Embrace "overqualified" opportunities that develop transferable skills
Success Metrics
- Skill acquisition rate rather than promotion speed
- Network diversity index
- Cross-functional project participation
- Learning velocity and curiosity maintenance
Simmering Phase 8-15 years
Characteristics: Integration, pattern recognition, strategic strand weaving
Focus: Creating signature combinations and deepening expertise
Key Activities
- Identify your unique strand combinations
- Develop thought leadership at intersections
- Mentor others through their al dente phase
- Take on complex, multi-disciplinary challenges
Success Metrics
- Recognition as a "go-to" person for complex challenges
- Speaking/writing opportunities about your intersection
- Mentoring impact and knowledge transfer
- Innovation through strand synthesis
Seasoned Phase 15+ years
Characteristics: Wisdom synthesis, ecosystem building, legacy creation
Focus: Helping others navigate their pasta bowls and systemic change
Key Activities
- Design systems that support non-linear career growth
- Advocate for pasta bowl thinking in organizations
- Create platforms for others to explore intersections
- Build bridges between seemingly unrelated domains
Success Metrics
- Organizational culture change toward pasta bowl acceptance
- Number of non-linear careers you've supported
- Industry recognition for cross-domain innovation
- Systemic impact on career development approaches
Repositioning Career Stories
To read more get in touch with visible's team