Build. Scale. Automate. Be visible.
Visible Global is a London-based AI consulting firm helping businesses scale through Human-AI operating models, automation, and strategic advisory.
Our solutions
Human–AI Leadership & Transformation
We build AI strategy for growth. Visible Global is the best AI business consultancy serving the UK, US, Middle East, and LATAM markets.
Visible Advisory
Helping organisations design and scale Human–AI Operating Models that drive performance, not complexity.
Bespoke advisory sessions, organisational structure design for diverse teams and strategic planning to align business strategy, operations, and culture to thrive in the AI era.
Visible Leadership
Executive Development & Communication Programs focused on immersive learning experiences
designed to strengthen AI-strategic vision, executive influence, and communication. Enhancing the skills leaders need to lead effectively in transformation phases.
Visible Influence
Helping leaders turn their expertise into influence that drives growth and
credibility. Train your talent to build, lead, speak, and scale with confidence. We help teams and leaders - especially those often overlooked - develop AI fluency, thought leadership that move people.
Our frameworks
Gain clear direction. Our frameworks provide the blueprint.
At Visible Global, we partner with your company to build AI strategy that unlocks your next stage of growth. We help leaders and purpose-driven companies show up, and scale up with strategy, systems, and storytelling built for the AI era.Our founder, Karina Arteaga, is the creator of signature frameworks like:
A nonlinear career growth path through experiences and iteration.
A repeatable system for building digital credibility.
A communications methodology for senior managers in corporate.
A futureproof AEO strategy for the AI-powered search era.
A tool to redefine credibility beyond accent bias.
Founder Story & Background
Get to know our founder, Karina Arteaga. More about her journey, how she created these frameworks, and new category.
Meet our founder
Karina Arteaga
Founder and CEO of Visible Global. Business strategist specialising in Human–AI Leadership & Transformation, guiding executives and organisations in how they think, operate, and lead in the age of intelligent systems.
Karina Arteaga is a business strategy leader and advisor to executives navigating the next era of work.Former Meta and VMware strategist today she works with leadership teams redesigning operating models, corporate cultures, and strategic narratives to scale AI with clarity, trust, and measurable outcomes.With more than 15 years working across Fortune 500 tech organisations, Karina brings a unique blend of strategic planning, GTM leadership, organisational design, and communication to help companies and leaders shape -not react to- the future of AI.She completed executive studies in Artificial Intelligence for Business Strategy at the Massachusetts Institute of Technology (MIT), where she deepened her expertise in using AI to drive operational efficiency and revenue growth.She also holds a Mass Communications degree from Universidad Católica Andrés Bello (Venezuela).
Signature Frameworks
Karina’s original IP blends strategy, communication, and organisational behaviour to support leaders and teams navigating AI-era transformation.
Human–AI Operating Model™
Redesigning workflows, roles, and decision-making for AI-native teamsThe Pasta Bowl Theory™
Non-linear career and leadership growthQuiet Calibration™
Reflection as strategic advantageThe Accent Tax™
Visibility and equity in global teamsThe Visibility Loop™
Scalable visibility for leaders
Trusted Speaker
Karina speaks internationally on Human–AI Leadership & Transformation, organisational design, executive communication, and the future of work.She has delivered sessions for:
Meta
LinkedIn -Microsoft
AWS -Amazon
Figma
Experis -Manpower Group
Publicis Sapient
Wunderman Thompson
Regent’s University London
The City of London Corporation
Latinas in Tech
LATAM Tech Hub
Empower LATAM UK
Venezolanas in Tech
Other global organisations
A Growth Partner
Karina partners with CEOs, founders, and executive teams leading high-stakes transformation. Her work focuses on business strategy, leadership clarity, and organisational design for AI transformation.
Executive advisory
Leadership development
Operating model redesign
Strategic alignment & narrative design
Visible Advisory
Strategic Advisory for Human–AI Transformation & Go-To-Market Execution
Visible Advisory helps executive teams redesign how their organisations think, operate, and scale in the AI era.We combine AI strategy, operating model design, GTM expertise, and cross-functional alignment to help leaders build clarity, accelerate transformation, and drive measurable business outcomes.Our work goes beyond “AI adoption.” We help you architect Human–AI Operating Models™, redesign workflows, ensure readiness across teams, and turn strategy into consistent execution.
What Visible Advisory Solves
Organisations don’t struggle with AI because of technology.
They struggle because of strategy gaps, operational friction, and unclear leadership alignment.Visible Advisory helps you close those gaps.
Strategy & Operating Model Clarity
Translate business goals into AI-aligned operating models
Define roles, workflows, decision-making, and governance
Map value pools, readiness levels, and transformation pathways
Cross-Functional GTM Alignment
Align Sales, Marketing, Product, and Ops around a single narrative
Build launch-ready systems for new products
Redesign GTM engines to scale with AI augmentation
Execution Support for Transformation Offices
Co-design pilot-to-scale workflows
Embed governance from day one
Build adoption mechanisms that teams actually use
How We Work
Clear structure. Deep partnership. Measurable outcomes.
Assess
Readiness, workflows, cross-functional bottlenecks, leadership alignment.
Architect
Operating models, GTM structure, transformation roadmap.
Accelerate
Execution, enablement, governance, KPIs, adoption mechanisms.
Typical Engagements
Human–AI Operating Model™ Audit
A full assessment of readiness, workflows, governance, and opportunities.
GTM & Cross-Functional Alignment Blueprint
A playbook that unifies Product, Sales, and Marketing around a shared strategic narrative.
Transformation Advisory Retainer
Ongoing partnership for leaders navigating complex organisational shifts.
Ready to bring clarity and execution to your AI transformation?
Visible Leadership
Leadership Development for the Human–AI Era
Visible Leadership equips executives and high-potential leaders with the mindset, communication skills, and operating behaviours needed to navigate AI-driven organisational change.Grounded in your 12+ years leading teams at Meta and VMware, this practice blends strategic clarity, influence, and communication with your signature frameworks such as Quiet Calibration™, The Confident Leader™, and the Pasta Bowl Path™.Leaders emerge with stronger presence, sharper decision-making, and the ability to guide teams through complexity with confidence.
Leadership Challenges We Solve
The modern leader needs more than technical fluency.
They need clarity, communication, and the confidence to move teams through ambiguity.
Elevating Executive Narrative
Communicate with clarity, precision, and influence
Build trust quickly across senior audiences
Show up consistently in high-stakes environments
Leading Through AI Change
Help teams navigate disruption with confidence
Clarify expectations, roles, and new workflows
Strengthen cross-functional alignment and momentum
Building High-Performance Leadership Habits
Operating rhythms that reduce friction
Decision-making under uncertainty
Leadership behaviours that scale
Signature Frameworks
These frameworks anchor the Visible Leadership track:
The Confident Leader™
A practical blueprint for building leadership presence through clarity, communication, and behaviour design.
Quiet Calibration™
A method for strengthening influence through observation, strategic communication, and controlled presence.
The Pasta Bowl Theory™
A nonlinear career strategy framework grounded in experimentation, adaptability, and narrative building.
Program Formats
Executive Workshops
Tailored sessions for leadership teams navigating transformation.
Leadership Development Tracks
Custom programs for mid-senior leaders across functions.
One-to-One Executive Coaching
High-touch support for senior leaders preparing for high-visibility roles and moments.
Strengthen leadership clarity and communication across your organisation
Visible Influence
Strategic Communication & Executive Visibility in the AI Era
Visible Influence helps founders, executives, and organisations communicate with clarity, authority, and resonance.We combine narrative strategy, communication frameworks, and your 12-year journalism background to build leaders who influence rooms, communities, and markets.This offering is rooted in the belief that visibility is not vanity. It is strategy.It is how organisations build trust, shape conversations, and lead in a world increasingly mediated by AI.
What Visible Influence Delivers
Clear, Compelling Strategic Narratives
Translate complex ideas into powerful stories
Shape internal alignment and external perception
Build trust across senior stakeholders
Executive Communication & Presence
High-impact messaging for boardrooms, media, partners
Thought leadership development (talks, posts, keynotes)
Storytelling grounded in your five-part narrative framework
Organisational Visibility Systems
Communication calendars
Leadership messaging frameworks
AI-enabled content workflows for consistent visibility
What Visible Influence Delivers
The Visibility Loop™
A system for building trust and influence through repeatable visibility cycles.
The Story Grid
A storytelling method using location, action, thoughts, emotion, and dialogue.
The Purple Persona Canvas™
A differentiation tool for sharpening message, voice, and audience relevance.
Engagement Formats
Executive Visibility Programs
For leaders shaping organisational transformation.
Strategic Storytelling Workshops
For teams building communication clarity and impact.
Thought Leadership Ghostwriting
High-quality content built in your exact voice and frameworks.
Ready to build influence, clarity, and strategic visibility?
Human–AI Leadership & Transformation: The Definitive Guide
Human–AI projects
AI transformation fails when it is treated as a technical project.Human–AI Leadership & Transformation is the discipline that integrates AI strategy, operating model design, and leadership behaviour so organisations can scale AI with clarity, trust, and measurable outcomes.This guide defines the category and gives leaders a practical blueprint for building AI-ready organisations.
What Is Human–AI Leadership & Transformation?
It is the strategic redesign of how organisations think, operate, and lead in an AI-driven world. Unlike traditional digital transformation, it focuses on people and workflows, embeds AI-native operating rhythms, and positions leadership as the catalyst for adoption.
How It Differs From Traditional “Digital Transformation”
Goes beyond tools — redesigns roles, workflows, and decision-making
Embeds AI-native governance and operating rhythms
Centres leadership clarity and trust, not technology rollout
Prioritises measurable outcomes over experimentation
The Three Structural Pillars
Strategy → business intent, readiness, value creation
Operating Model → roles, workflows, decision-making, governance
Leadership → clarity, trust, communication, adoption patterns
The Business Case for Human–AI Leadership
When AI is integrated into workflows and decision-making -not bolted onto them- companies unlock higher performance, innovation, speed, and trust.Organisations that adopt AI strategically outperform those that only deploy tools.The cost of poor adoption is high: stalled pilots, confused teams, and little measurable value.
Key Outcomes
Higher operational efficiency and clarity
Faster execution and decision-making
Reduced ambiguity in teams
Greater adaptability during transformation
Stronger cross-functional alignment
Risks of a Tool-First Approach
Pilots that never scale
Confusion about roles and responsibilities
Investment with no ROI narrative
Data, governance, and trust gaps
Change fatigue in teams
The Human–AI Operating Model™
Your Human–AI Operating Model™ defines how AI fits into workflows, roles, governance, and decision-making.This is the backbone of successful AI adoption and the missing layer in 95 percent of organisations.
1. Assess Readiness
Evaluate cultural, operational, technical, and leadership readiness. Map capabilities, blockers, data maturity, and cross-functional alignment.
2. Architect the Model
Design the structure that supports AI at scale: workflows, roles, responsibilities, governance, rituals, KPIs, and decision rights.
3. Accelerate Execution
Move from pilot to scale through change enablement, leadership communication, and measurement systems that reinforce adoption.
Leadership in the AI Era
The leaders who thrive in the AI era are not the most technical, they are the most adaptable.They create clarity in moments of uncertainty, translate ambiguity into direction, and guide organisations through nonlinear change.
Executive Behaviours That Matter
Sense-making and narrative clarity
Governance and accountability
Communication that builds trust
Decision-making at higher speed
Enabling teams to experiment safely
Quiet Calibration™
Quiet Calibration™ is the leadership practice of aligning expectations, priorities, and ways of working across teams before change begins.
It reduces noise, accelerates adoption, and strengthens trust during transformation.
Clarify → What needs to change and why
Align → Who owns what, how decisions flow
Reinforce → Rituals, communication, measurement
Implementation Patterns (What Works, What Fails)
Successful organisations follow predictable patterns that reduce risk and accelerate scale.
These patterns are consistent across industries and geographies.
Fast Pilots → Productionisation → Scale
High-performing teams don’t get stuck in endless experimentation. They move from small, high-clarity pilots to production systems that offload real work, and then scale only what delivers measurable value. Most failures happen when teams try to scale tools that never solved a meaningful problem in the first place.
Dual-Speed Organisations (builders + scalers)
AI winners operate at two speeds: builders who prototype quickly, and scalers who embed governance, workflow redesign, and change management. When these functions run together—not sequentially—AI shifts from “projects” to a sustainable operating system.
Governance Embedded Early
Trust collapses when governance is bolted on at the end. Successful organisations embed decision rights, accountability, data policies, and communication frameworks from day one. Governance creates psychological safety, makes adoption smoother, and prevents pilots from dying quietly.
When to Engage Visible Global
Visible Global partners with leaders, executive teams, and transformation offices to architect Human–AI operating models, redesign workflows, and strengthen leadership clarity during AI adoption.
Typical Engagement Formats
Human–AI Operating Model™ Audit
Leadership & Organisational Readiness Assessment
Executive Workshops & Leadership Development
Transformation Advisory Retainers
Resources & Frameworks
These frameworks give leaders a structured way to understand what’s changing, what needs redesigning, and where to begin with confidence.
DARE Framework™
The Pasta Bowl Path™
Visibility Loop™
Purple Persona Canvas™
Human–AI Operating Model™
Explore Visible’s frameworks and tools for leaders and organisations building the next era of work.
The Pasta Bowl Theory™
Career paths are non-linear. They are entangled like a bowl of pasta
The Pasta Bowl Theory™ is a modern, human-first approach to career growth, one that redefines what progress really looks like today: multifaceted, and deeply personal paths we take to become who we are professionally.Coined by Karina Arteaga, this framework challenges the legacy idea of a “career ladder.” Because today, our journeys look more like spaghetti: interconnected, nonlinear, tangled paths of experimentation, resilience, and reinvention.
Why spaghetti?
Because real careers -the meaningful, fulfilling ones- are anything but predictable. They twist. They overlap. They double back. And still, they hold together.Some people take breaks. Others pivot industries. Many explore different roles, skills, or passions before finding clarity. And all of that is valid and valuable.Success isn’t a straight climb. It’s like a bowl of pasta, with many loops and turns. Yet, when you zoom out, it’s enriching and fulfilling.
What it teaches?
The Pasta Bowl Theory™ helps professionals and businesses reframe how progress happens:▫️ Experiments that lead to clarity
▫️ Detours that reveal direction
▫️ False starts that turn into breakthroughs
▫️ Iteration as a form of strategyGrowth doesn’t require a perfect plan. It requires momentum.
A Human-First Philosophy
This isn’t just a metaphor. It’s a mindset.The Pasta Bowl Theory™ recognises people as multi-faceted beings, not job titles. It invites professionals to build self-awareness and companies to value employees not only for their role-specific skills, but for the breadth of thought, creativity, and cross-functional insight they bring.It leverages:▫️ Career breaks that lead to reinvention▫️ Side projects that sharpen creative thinking▫️ Industry shifts that break echo chambers▫️ Unconventional paths that challenge groupthinkThese are not red flags. They’re proof of resilience, curiosity, and lifelong learning, exactly the traits needed to build truly global, inclusive, and forward-thinking teams.
Who this is for?
If you’ve ever felt “off track”, behind, or like you don’t fit the mould, this theory is for you.It’s especially relevant to:▫️ Professionals pivoting or returning▫️ Creators and consultants building on multiple skillsets▫️ Entrepreneurs growing influence within their role▫️ Multidisciplinary talent that doesn't fit in one box▫️ Companies and managers seeking fresh, globally relevant talent
The Takeaway
Growth thrives in uncertainty and fluid, evolving environments. Progress comes from action.
And the tangled path is where your real differentiation is born.So bring your full story to the table. Your career doesn’t need to look like a ladder, especially when it can be a rich pasta bowl.
Want to go deeper?
→ Bring this talk to your team. Reach out to Visible Global's team.
→ Explore more of Visible Global original frameworks
The Accent Tax™
A tool to redefine credibility beyond accent bias
The Accent Tax™ is Visible Global's playbook to reframe the bias faced by non-native speakers as a mark of resilience.Coined by Karina Arteaga, this term defines the invisible credibility cost paid by leaders and managers with reach across geos and markets beyond the native language influence zone.Not only expats, but also leaders that intend to make a mark within global teams find this in playbook direct strategies and tactics to navigate successfully professional spaces as second-language speakers.The Accent Tax™ normalises the experience turning shame into power.
Applications
It’s especially relevant to:▫️ Lead high-performing diverse teams▫️ Navigate cultural nuances▫️ Audience relatability and keynote resonance▫️ Immigrant empowerment and visibility storytelling for business leaders▫️ Inclusive coaching and DEI advocacy
Want to go deeper?
→ Bring a workshop, training program or talk to your team. Reach out to Visible Global's team.
→ Explore more of Visible Global original playbooks
About Visible Global
Human–AI Leadership & Transformation
Visible Global is a strategic advisory firm specialising in Human–AI Leadership & Transformation — helping organisations design operating models, corporate cultures, and narratives that thrive in the age of intelligent systems.We partner with leadership teams to turn AI strategy into scalable systems, designing and executing Human–AI Operating Models™ that drive performance, innovation, and trust.Our work spans three practice areas:▫️ Visible Advisory — Business & AI Transformation Strategy
▫️ Visible Leadership — Executive Development & Culture Design
▫️ Visible Influence — Thought Leadership & Visibility ArchitectureFounded by Karina Arteaga, former Meta Reality Labs Business Strategy & Ops Lead, Visible Global combines strategic advisory, go-to-market planning, and communication to help organisations and leaders decode emerging technologies and become truly AI-ready.We help companies that don’t just react to the future of AI. They shape it.London, United Kingdom
visibleglobal.io[email protected]LinkedIn Company PageFounder: Karina Arteaga
Our mission
To equip leaders, experts, and organisations to scale their impact through Human–AI Leadership, transforming knowledge into sustainable growth via AI-native operating models, digital products, and confident communication.
Our vision
To shape a more visible, inclusive future of work, where Human–AI systems enhance human creativity, strengthen ethical decision-making, and enable people and businesses to thrive, without replacing what makes us uniquely human.
Our Founder
Meet Karina Arteaga | CEO & Founder of Visible Global
Transform your Business with a Human-AI strategy to supercharge your growth
We are your partner for seamless AI adoption
Framework Guide
Table of Contents
Introduction
Redefining success in the modern professional landscape
The Theory Explained
The Pasta Bowl Theory™ is a modern, human-first approach to career development that challenges the outdated concept of a "career ladder." Coined by Karina Arteaga, this framework recognizes that meaningful careers are anything but predictable, they twist, overlap, double back, and still hold together beautifully.
Why Pasta?
Because real careers -the meaningful, fulfilling ones- are anything but predictable. They twist. They overlap. They double back. And still, they hold together. Some people take breaks. Others pivot industries. Many explore different roles, skills, or passions before finding clarity. And all of that is valid and valuable.
The pasta metaphor captures the interconnected, nonlinear nature of modern professional journeys while celebrating the unique flavor that each person's experience brings to their career.
What It Teaches
The Pasta Bowl Theory™ helps individuals and companies reframe how progress happens:
Experiments
that lead to clarity
Detours
that reveal direction
False Starts
that turn into breakthroughs
Iteration
as a form of strategy
Growth doesn't require a perfect plan. It requires momentum.
Actionable Tools
Practical frameworks for mapping and navigating your pasta bowl career
The Pasta Bowl Assessment
A self-diagnostic tool to map your current career "strands"
Step 1: Strand Identification
List all your professional experiences, skills, and interests (paid and unpaid). Color-code them by:
- Core Skills - Your foundational expertise
- Emerging Interests - Areas you're actively developing
- Dormant but Valuable - Past skills with potential
- Experimental - New directions you're testing
Step 2: Pattern Recognition
- What themes emerge across your strands?
- Which combinations create unique value propositions?
- Where do you see untapped potential for strand weaving?
Step 3: Next Strand Strategy
- High-impact additions that connect existing strands
- Low-risk experiments to test new directions
- Dormant strands worth reactivating
The "Pasta Test" Decision Framework
When evaluating new opportunities, ask these four questions:
The Flavor Test
Does this add a new dimension to my professional identity or deepen an existing one?
The Texture Test
Will this experience change how I approach problems or think about my field?
The Sauce Test
How does this connect with my existing strands? Will it bind things together or create separation?
The Timing Test
Is this the right al dente moment for this particular strand, or should it simmer longer?
Career Phases
Understanding the three stages of pasta bowl development
Al Dente Phase 0-7 years
Characteristics: High absorption, experimentation, rapid learning
Focus: Texture development and foundational strand building
Key Activities
- Collect diverse experiences across functions, industries, or geographies
- Develop core competencies while exploring adjacent skills
- Build a network across multiple domains
- Embrace "overqualified" opportunities that develop transferable skills
Success Metrics
- Skill acquisition rate rather than promotion speed
- Network diversity index
- Cross-functional project participation
- Learning velocity and curiosity maintenance
Simmering Phase 8-15 years
Characteristics: Integration, pattern recognition, strategic strand weaving
Focus: Creating signature combinations and deepening expertise
Key Activities
- Identify your unique strand combinations
- Develop thought leadership at intersections
- Mentor others through their al dente phase
- Take on complex, multi-disciplinary challenges
Success Metrics
- Recognition as a "go-to" person for complex challenges
- Speaking/writing opportunities about your intersection
- Mentoring impact and knowledge transfer
- Innovation through strand synthesis
Seasoned Phase 15+ years
Characteristics: Wisdom synthesis, ecosystem building, legacy creation
Focus: Helping others navigate their pasta bowls and systemic change
Key Activities
- Design systems that support non-linear career growth
- Advocate for pasta bowl thinking in organizations
- Create platforms for others to explore intersections
- Build bridges between seemingly unrelated domains
Success Metrics
- Organizational culture change toward pasta bowl acceptance
- Number of non-linear careers you've supported
- Industry recognition for cross-domain innovation
- Systemic impact on career development approaches
Repositioning Career Stories
To read more get in touch with visible's team
